At Anne Frenette we believe that an event, when done right, is the most powerful marketing tool available to any organization, one that not only creates a short term impact, but a lasting one as well.
Doing an event well requires a deep understanding of both the product and the audience. The event is then built around the most impactful, involving, unique and memorable way to spotlight the brand while creating a most extraordinary experience for the audience.
- Involvement – an emotional involvement with the brand, the event, the experience
- Interaction – with brand ambassadors, with other attendees, with exhibits, with the brand
- Immersion – of all senses, isolated from other messages
- Intensity – memorable, highly impactful
- Individuality – unique, one-to-one opportunities, customization; each experience is different
- Innovation – creative in content, location, timing and audience
- Integrity – seen as genuine and authentic, providing real benefits and value to the consumer
We get to know your audience, clearly define your objectives and key messages , then creatively craft a unique delivery vehicle designed to resonate with your audience — one that effectively satisfies the 7 ‘I’s.
Our job is to turn the ordinary into the extraordinary, creating an event that produces the unexpected; turning it into a learning and behavior changing experience that brings your brand to life and generates bottom line results.
We do this as part of your team, working closely with you to produce the most impactful marketing possible.
The Anne Frenette Co. LLC 202.621.6142 blewis@afcevents.com